Released on: November 6, 2007, 12:40 am

Press Release Author: Mike Weber

Industry: Media

Press Release Summary: CMR Studios Turns Pop-Up Book Into a Virtual Stage .A video
promoting foster care for Hillsborough Kids Inc. presented a challenge to Tampa Bay
based video production company CMR Studios. The stories were heart-wrenching and
personal, but because of privacy issues they couldn\'t show any of the families
involved


Press Release Body:




TAMPA, FL, November 01, 2007 - Studio president and creative director Mike Weber
presented HKI with the concept of writing a script that was the blending of several
true cases into the story of one child. The treatment would be done in a form
parents can relate to: a storybook. More specifically, a pop-up storybook that would
become a virtual set for the six-minute video. The live action actors would be
inserted into the pages using green screen compositing. \"It seemed like a simple
idea at the time,\" says Weber. But original artwork takes time. CMR artists Adam
Weber, Melissa Cozart, and Marina Weber devoted nearly a thousand man-hours over
eight months to producing the one of a kind book.

Every page turn reveals one of eleven scenes depicting: the Tampa skyline, the
University of Tampa, a house, various interior settings, Busch Gardens and Lowry
Park Zoo. They each open into dimensional art that was then shot close-up in HD. All
the actors that appear on camera also appear on the pages of the book, so artist
Marina Weber had the job of creating their likenesses, along with a whole cast of
paper extras. Dimensional background plates and animation elements add even more
detail that wouldn\'t be possible to physically fold in the book.

Renu Parker, General Counsel at HKI, edited the script and selected talent through
Alexa Talent and Modeling to match their typical client profile. Rich Roddman
directed the green screen shoot on the in-house CMR stage. Adam Weber handled
shooting the HD footage of the pop-up book virtual set and designing unique pinpoint
lighting for each scene. Page manipulation was done by Marina and Melissa. Like
puppeteers, they hid behind the book and wore green gloves so their hands could be
removed from the shots later.

Once all the HD footage was shot the multi-talented CMR production team changed
roles again. Melissa edited the footage and along with Adam composited all the
pieces together using \"Shake\" . They put the actors \"in\" the book, added background
plates, animated elements, did color correction and color grading. Mike Weber then
added a customized music track and sound effects for each scene before the final
audio mix and project completion.

The video will be used in live presentations as well as appearing on the HKI
website. To view the finished production as well as a complete behind the scenes
look at the making of this unique video visit http://www.cmrStudios.com.

ABOUT CMR STUDIOS: CMR Studios is a full service HD video production company in
business for 22 years. They provide HD video production and post-production services
for clients nation-wide from their location in St. Petersburg, Florida and on
location with a complete multi-cam camera, lighting and grip truck package. The
custom built studio facility includes three video suites equipped for high
definition non-linear video editing with Final Cut Studio 2 HD, After Effects,
Lightwave 3D modeling, animation and graphics, Shake video compositing, ProTools
audio workstations, a green screen hard cyc studio with fixed lighting grid and a
Foley stage.
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Contact Information:

Mike Weber
CMR Studios
President
442 94th Ave N
St. Petersburg, FL
USA 33702
Voice: 727 578 1926
E-Mail: mike@cmrstudios.com
Website: http://www.cmrStudios.com.








Web Site: http://www.cmrStudios.com.

Contact Details: Mike Weber
CMR Studios
President
442 94th Ave N
St. Petersburg, FL
USA 33702
Voice: 727 578 1926
E-Mail: mike@cmrstudios.com
Website: http://www.cmrStudios.com.